corporate identity dings
corporate identity for the „dings“-fashion-store in
zurich. in coorperation with dings, we created a corpo-
rate identity that representes this company. dings
sells fashion for young, modern women. The corporate
identity is based on the shape of the store. We took
the shape of the windows and just turned them around.
In german there‘s a phrase „falling out of the frame“.
It means to be different, to be special. We took
that phrase and adapted it on all the medias. the name
„dings“ means „a thing“.We decided to take trans-
parent plastic sacs, so that the product, that is carried
inside becomes a thing, a „dings“ itself.
done with alice gedlek
tutor: prof. philipp stamm, annik troxler
time: april 2013 - june 2013 (2 days / week)
context: basel school of design, fhnw